There are many different aspects to a dental practice that need attention and management, especially with the little amount of business training dentists have. There are many issues that need to be addressed in a dental practice and Cynthia Levy's approach is to go in and look at the entire practice when serving as a business consultant.
As one of the founders of Dental Sleep Today, Cynthia's background in dental consulting is the result of helping her husband, Dr. Mark Levy's dental practice. Using a much broader focus, Cynthia looks at a practice's marketing efforts, their staffing and their lack of attention to business detail, eventually setting them up on systems that can help their efficiency.
As a very hands-on consultant, Cynthia works very closely with the staff and always tries to have a point person to help implement the changes. Having learned from the consultants her husband has used in the past, Cynthia knows what makes a good consultant and what makes a bad consultant. Many times, she notes, a consultant will work with a practice and nothing gets implemented or changed, frustrating both the dentist and the consultant.
Cynthia takes a very critical look at a practice's online presence and works with companies that have extensive web design and SEO experience. She has also worked with a radio consultant for five years, as radio marketing can be used very effectively for certain procedures. Cynthia says that mailers are making a resurgence and for some dentists, she recommends a consistent mail campaign.
Finding that dentists don't market consistently or long enough, Cynthia says that "if you don't market consistently, keep the money in your pocket because it won't work." She recommends dedicating a specific amount of money in the budget to marketing.
Having a clean, up to date and professional environment is very important and Cynthia has found that dentists often wait too long to ask for help. She says that a dentist will spend a lot of money on new equipment in hopes of attracting new patients, but not on marketing or on a business consultant. It is important for dentists to ask for help sooner rather than later and that if a dentist has issues, "bring someone in to correct them," Cynthia says.